‘The Jura Ranch’ is a quintessential ranch located less than four miles north of Princeton, British Columbia. As stewards of the land, the current owners of Jura Ranch, Rob & Kelly, hold an unwavering commitment to regenerative agriculture and hold deep-rooted beliefs regarding improving the land for future generations. Their steadfast commitment to producing quality cattle and sheep has been their life’s passion for over 40 years. They originally began their venture in southern Alberta before moving to Australia and starting again Down Under for thirty years. Then, they moved back to Canada and found a great ranch in a central location that was closer to family. With a core focus on paddock-to-table production, Jura Grassfed takes pride in offering high quality, home grown beef and lamb that answers the bell for growing consumer demand for farm-to-table accountability.

The Jura Ranch

All ranchers will agree that there are two main requirements for long-term success in this industry: quality soil and abundant water. 'The Jura Ranch' offers both. With a combination of deeded acres and a grazing licence totalling 83,698 acres, 'The Jura Ranch' is located mere minutes north of the town of Princeton, British Columbia; drive on pavement all the way to the ranch headquarters and enjoy uninterrupted cell phone coverage for ease of management.

The 2,625 deeded acres on 'The Jura Ranch' provide the solid foundation that many ranchers can only dream of. This large assemblage offers undulating topography full of rich, dark, and crumbly soil that is so high in organic matter that it typically appears almost black. The soil is easily workable and provides excellent drainage while retaining moisture, making it ideal for plant growth – it is essentially a well-balanced loam with a high level of nutrients.

The Jura Ranch

The elevation of the ranch is just over 2,900 feet, offering good heat units with enough frost-free days for superior ranching requirements. Rob & Kelly spent 30 years producing award-winning cattle in Australia, and they learned throughout their notable journey that cattle thrive in the high country. The 81,000+ acre grazing licence in the Crown Range, located a mere three kilometers away down on a gravel road, provides more high-country hard grass through the warmer summer months that contributes to the quality of the meat. Many will recognize The Douglas Lake Ranch, which is located to the north of Jura, as another world-class ranch in British Columbia – highlighting the worth of this exceptional location.

With an abundance of water sources from Allison Creek, Separation Lake, Waynes Lake, Gould Lake, and Boundary Lake, as well as high-producing water wells, there will always be solid plans A, B, and C for water - regardless of weather conditions. Even though the last two years have been drier than average in the area and the water levels are lower than normal, the plentiful water sources have left the ranch in a good and manageable condition for the upcoming grazing season.

The Jura Ranch

‘The Jura Ranch’ has miles of traditional fencing in place and significant updates with electric cross fencing, enabling plant growth to flourish through sustainable soil management and proper rotational grazing. The Jura Ranch offers a strong start to the growing season. The quality of the soil, in combination with the Similkameen Valley weather patterns, favours the early start in the spring that every producer hopes for.

The ranch headquarters consists of a 63 x 104 ft covered hay shed with the long sides enclosed, a 22 x 80 ft machinery shed/shop, a 28 x 32 ft garage, a nine box stall calving complex with a maternity pen and a head-gate, a 30 x 20 ft barn, a 16 x 12 ft pump house, and a 10 x 18 ft greenhouse. There is an extensive 350 head corral system that was built 7 years ago, as well as a heavy duty sorting system that was designed by Rob & Kelly to be a functional, low-stress handling setup that two people are able to manage. Rob & Kelly carefully positioned these corrals on a gentle slope that allows for drainage so that water doesn’t bottleneck in the corrals.

The Jura Ranch

The lucky new owners will be able to settle in and feel at home on day one in the 2,500 sq ft, two-story dwelling with a partially developed basement; the entire home was fully gutted and renovated in 2018. Reminiscent of a bespoke Montana ranch residence, the 'The Jura Ranch' home includes covered decks, a walk-out basement, a metal-clad roof, an open ranch-style kitchen, and an incredible front room with windows set to frame the stunning views.

Kelly's passion for gardening is on full display in the yard, and the concrete patio is ideal for a Pizza oven or a fire pit and is perfect for summer cookouts whilst overlooking the Three Brothers Mountain in Manning Park and the iconic Heather Trail. The renowned Kettle Valley Rail trail system meanders its way through the ranch and attracts global interest. This trail system helps with ease of access for livestock movement as well: a win-win for all. Situated immediately south of the main yard sits an old saloon that is ready for a few updates. The location resembles the set of an old Western movie starring John Wayne. It is full of nostalgia as many neighbours have hosted weddings, dances, and graduations in this saloon; it is a backdrop for incredible memories for many in this friendly and tight-knit community.

The Jura Ranch

Paddock-to-plate food production emphasizes sustainability and traceability, and Kelly & Rob learned early on that the quality of cattle is not determined by breed alone or by following ever-evolving fads. Not only is the food produced ethically, but consumers also appreciate the transparency of the model as well as the superior quality of the products. After decades of continuous improvements, growth, and ongoing learning, Rob & Kelly’s beef program was recognized with prestigious awards numerous times in Australia, all while outpacing the industry norm. When they decided to return to Canada and settle in British Columbia in 2018, they understood the importance of bringing their Australian success with them in the form of genetics. On sale day, the high bidder of ‘The Jura Ranch’ will have the option to purchase approximately 90 females, as well as herd bulls; meaning not only will they benefit from carrying on this spectacular line of genetics, but they will also inherit the incredible reputation that Jura Grassfed has built. There will also be an option for a complete sheep flock with approximately 70 ewes and rams; both flock and herd are the core of the successful Jura Grassfed program. More than 170 customers buy directly from the ranch; it is rare for a buyer to have an opportunity to purchase a ranch that includes the cattle plus inherit an existing customer base. 'The Jura Ranch' is truly turn-key.

'The Jura Ranch' offers over 100 acres with irrigation licenses in place and is close to Allison Creek. This area has not been irrigated nor used for hay production for years, but it does provide an impressive offering for the development of the next chapter of this ranch. With three-phase power adjacent to the property line, existing water pumps from the past, and ample flat land, this spot on the ranch is ideal for installing a pivot or hose reels. Local irrigation specialists in Kamloops can provide guidance regarding this potential upgrade.

The Jura Ranch

Kelly & Rob have always put their efforts into quality over quantity, and the husbandry of the land has continually been at the forefront of their business. After an ongoing cost-benefit analysis, the existing program made sense so the owners could focus their efforts on their customers' needs rather than hay production. Given the ranch’s proximity to prolific hay producers, purchasing hay has never been a problem. The existing model allows the owners to concentrate on quality family time as well as ranch life. The Okanagan, Kelowna, and Kamloops can all be reached within two hours, and Vancouver is only a 3-hour drive. 'The Jura Ranch' offers incredible versatility as well as opportunities to pursue recreational activities and interests.